Articles & Insights
The Stories we tell ourselves about money
How your thinking shapes your financial decisions Many of our financial decisions are driven not by
June 9, 2026
Many of our financial decisions are driven not by facts, but by the beliefs and narratives we’ve developed over time. Thoughts like “I’ll never get ahead financially” or “There’s no point saving unless I can save a lot” may be quietly shaping your financial future without you even realising it.
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Certified Financial Planner®, Certified Money Coach® and Business Coach. Founder of Imali Coaching, helping individuals and business owners understand the behaviour behind their money decisions.
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