Digital Courses Designed to Change Behaviour.

Practical programmes which bridge the gap between the technical and cognitive sides of finance, money and business. Our programmes help you understand money, emotions, business and decision-making to turn insight into action.

You don’t need more information. You need to understand what is getting in the way of YOU taking action. Choose the programme that fits where you are right now.

 

For individuals

21-Day Money For Beginners

21 Days. Small Steps. A Brighter Financial Future.

A practical, beginner-friendly money programme delivered directly on your phone. Over 21 days, learn the essentials of budgeting, saving, managing debt and making better financial decisions. Through simple daily lessons, relatable real-life examples and practical exercises, you'll build your financial knowledge and develop healthier money habits. No previous financial knowledge or maths skills required. Just 10 to 15 minutes a day to start taking control of your financial future, one small step at a time.
Perfect For: Anyone wanting to understand money better, learn practical money-management skills and build a more confident financial future.

R1 999,00 incl. VAT

30-Day Money Confidence

30 Days. Small Actions. Greater Money Confidence.

A practical daily coaching experience directly on your phone designed to help individuals build greater awareness, confidence and healthier sustainable financial habits, a complete financial RESET. Spend just 10 to 15 minutes a day reflecting, learning and taking one practical financial action. Small steps can create meaningful change.
Perfect For: Individuals who want to improve their relationship with money through daily action.

R1 499,00 incl. VAT

Managing Your Money Emotions

Don't Let Your Emotions Make Your Decisions For You.

A practical stand-alone programme designed to help you understand your emotional patterns and make more intentional decisions. Learn to recognise emotional triggers, understand how emotions influence behaviour and develop healthier responses.
Perfect For: Anyone wanting greater emotional awareness and better decision-making around money and finance.

R4 999,00 incl. VAT

Imali for YOU

Understand Your Money. Understand Yourself.

A behavioural financial wellbeing programme designed to help you understand your relationship with money and make more intentional financial decisions. Explore your money emotions, beliefs, financial behaviour, financial commitments, wealth strategy and how to deliberately create financial freedom whilst developing practical strategies for healthier sustainable financial habits.
Perfect For: Individuals and Employees at Corporates or Small to Medium businesses.

R14 999,00 incl. VAT

For business owners

30-Day Business Owner Confidence

30 Days. Better Decisions. A Stronger Business Mindset.

A practical daily coaching experience directly on your phone designed to help business owners develop greater confidence and awareness around money and business decisions. Spend just 10 to 15 minutes a day reflecting on your behaviour, challenging your thinking and taking one practical action to your RESET your business mindset.
Perfect For: Business owners who want to strengthen their financial confidence and decision-making.

R1 999,00 incl. VAT

Business Diagnostic

Stop Guessing. Start Understanding Your Business.

A practical diagnostic experience blending technical and cognitive behavioural experiences which is designed to help you step back from the day-to-day and take an objective look at your business. The diagnostic uses strategic and introspective questions to help you identify where your business is today and where attention may be needed.
Perfect For: Business owners who want clarity amongst the chaos of running a business.

R4 999,00 incl. VAT

Imali for BUSINESS

Build a Better Business by Understanding Better Decisions.

A behavioural business coaching programme designed to help business owners understand the thinking behind their decisions and manage their business, finances and risk more intentionally. Explore four key areas: manage your money emotions, manage your business, manage your finances and manage your risk.
Perfect For: Business owners and entrepreneurs.

R19 999,00 incl. VAT

Conscious Spending Apps

View our conscious spending apps created for individuals, business owners, freelancers, students, retirees and kids. The apps assist you to manage your money more effectively and efficiently.

It's Not Just About What You Know.

We help you understand why you do what you do.

BEHAVIOUR

Understand the patterns influencing your decisions.

CLARITY

See what really needs your attention.

ACTION

Turn insight into practical steps.

CONFIDENCE

Make decisions with greater awareness and intention.

LASTING CHANGE

Build behaviours that can continue long after the course ends.

Frequently Asked Questions

What is the Imali Coaching Digital Course Offering?

The Imali Coaching Digital course offering is a 100% digital cognitive behavioural financial literacy designed to help individuals and businesses develop greater financial knowledge, self-awareness and confidence. We combine factual financial information with insights into the behaviours, emotions and patterns that influence the way we think about and interact with money.

Is the Imali Coaching Offering financial advice?

No. The Imali Coaching Offering provides factual, objective and educational financial information, together with education around the behavioural and psychological dimensions of money. We DO NOT provide personalised financial advice or recommend specific financial products, investments or transactions for your individual circumstances. If you require personalised financial advice, you should consult an appropriately authorised financial services provider working at as a Fais accredited representative. You may also reach out to our sister company Opulentus Wealth Management, an authorised financial services provider.

Is the Imali Coaching Offering completely digital?

Yes. The Imali Coaching Offering is 100% digital. Our digital courses are designed to give you the flexibility to learn at your own pace, wherever and whenever it suits you. There are no scheduled classes, physical attendance requirements or coaching sessions included with the digital courses. The only exception is the Business Diagnostic. This is accompanied by a 15 minute online feedback call.

How do I access the digital courses?

Once you purchase a digital course, you receive immediate access to the course content. The courses are downloadable, so you can access the material when and where it suits you. There is no waiting for a course to start and no scheduled session you need to attend. Purchase, download and start learning immediately. Kindly ensure that you indicate a valid email address when you purchase the courses.

Are the courses live or do I interact with a coach?

No. The courses are not live. The digital courses are fully self-directed and designed for independent learning. There is no human interaction, live coaching or individual coaching session included with the digital courses. You can work through the material at your own pace and in your own time. The Business Diagnostic and Consultation is the exception and includes direct human interaction through personalised report feedback and a 15 minute complimentary online consultation.

Who is the Imali Coaching Offering for?

The Imali Coaching Offering is for anyone who wants to develop a healthier, more informed and empowered relationship with money. It is suitable for people at different stages of their financial journey, whether you want to improve your financial habits, financial knowledge, better understand your relationship with money, develop healthier financial behaviours or build greater financial confidence. The offering also includes digital learning for business owners, entrepreneurs, professionals and leaders.

What courses are available?

The Imali Coaching Offering includes six flagship digital courses covering personal finance, money psychology and business-related financial development. Each course is designed as a self-directed digital learning experience, giving you immediate access so you can download the content and begin learning at your own pace.

Imali for YOU, Imali for BUSINESS, Managing Your Money Emotions, Business Diagnostic, 30-Day Money Confidence and 30-Day Business Owner Confidence.

What makes the Imali Coaching Offering different from traditional financial education?

Traditional financial education often focuses on what you should know and what you should do. The Imali Coaching Offering goes further by combining financial knowledge with an understanding of the human cognitive behavioural side of money. We explore how the way we think, feel and behave can influence our financial decisions. Our view is that lasting change isn't only about having more information. It is also about developing greater self-awareness, confidence and intentionality around money.

What is the Money Coaching Quiz?

The Money Coaching Quiz is a free resource available through the website. It provides an accessible starting point for gaining insight into your relationship with money and reflecting on your financial behaviours and patterns using archetype developed by Ms Deborah Price, the founder of The Money Coaching Institute USA. It is completely free and can help you identify areas you may want to explore further through the Imali Coaching Offering.

Can I complete the digital courses at my own pace?

Absolutely. The digital courses are designed for self-paced learning. There are no fixed class times or scheduled coaching sessions. You decide when to start, how quickly to progress and when to return to the material. Note that The Imali for YOU and Imali for BUSINESS have a duration of maximum 12 months.

Do I need financial knowledge to take an Imali course?

No. The courses are designed for people with different levels of financial knowledge and experience. Whether you are beginning your financial journey or already have significant financial experience, the content is designed to help you develop greater understanding, awareness and confidence.

How can the Imali Coaching Offering help business owners?

The Imali Coaching Offering recognises that business performance is influenced by more than strategy and technical knowledge. The way business owners think, make decisions, respond to uncertainty and relate to money can influence leadership, business performance and growth. Our business-focused digital learning explores these behavioural and financial dimensions in a practical and accessible way.

What is the Business Diagnostic & Consultation?

The Business Diagnostic & Consultation is the personalised offering for business owners and leaders. You complete a comprehensive online diagnostic assessment and receive a personalised diagnostic report. You then have a consultation to review your results, receive personalised feedback, identify your key priority areas and consider practical actions moving forward. Unlike the digital courses, this is the Imali offering that includes direct human interaction in the form of a 15 minute complimentary online session to discuss the findings of the Report.

Is the Business Diagnostic & Consultation the same as the digital courses?

No. The digital courses are 100% digital, self-directed and immediately accessible after purchase. The Business Diagnostic & Consultation is different because it combines an online assessment with a personalised report and individual feedback consultation. This occurs once the Diagnostic is completed online. An Imali Coach will reach out to you to set up the consultation.

How do I know which Imali offering is right for me?

If you want flexible, self-directed learning, explore our six digital courses. If you are a business owner or leader looking for personalised insight into your business, leadership and decision-making patterns, the Business Diagnostic & Consultation provides an individualised experience through your diagnostic report and feedback consultation.

What can I expect from the Imali Coaching Offering?

You can expect practical financial education, greater self-awareness and tools to help you better understand your relationship with money and the behaviours that influence your financial decisions. Our digital-first approach means you can access the learning immediately, download it and work through it at your own pace.

Ready to change the way you think about money?

Financial wellbeing is about more than knowing the numbers. It starts with understanding you.

Gain the knowledge. Build the awareness. Change the patterns. Create a more empowered financial future. Your money. Your choices. Your future.